Hubspot’s products can be viewed and its accounts managed through its mobile and desktop websites at Purchases can be completed through direct contact with the Hubspot sales team. The Company also provides ongoing support, both through its own team and through the user community it has fostered, and provides training and learning resources to its customer free of charge. This is supplemented by Hubspot’s integration with third-party applications and service providers, as well by as its sales of third-party extensions and templates through the Hubspot marketplace. Hubspot’s greatest value is that it allows users to manage and control all of their inbound marketing content, across multiple channels, from one place, making customer relationship management, sales and marketing processes more efficient and manageable. Among Hubspot’s partners are NEC, Heron Global Partners, Randstad, Granite State College, Shopify, Talent Clue and Bitdefender. While the Company’s primary market is the US, it also provides services to businesses across Europe, Asia Pacific, and Latin America. It primarily serves advertising and marketing agencies, recruitment companies, e-commerce companies, education organisations, non-profits and business-to-business service providers, from small and medium-sized businesses to enterprise-level organisations. Hubspot reportedly has around 18,000 active customers spanning more than 90 countries worldwide. Benefits at Hubspotīusiness model of Hubspot Customer Segments Today the Company has a market capitalisation of $1.6 billion. In 2014 Hubspot listed shares on the New York Stock Exchange, raising a further $125 million in capital, with a market valuation of $880 million. The Company went on to raise almost $100 million in investment by 2012, from investors including Scale Venture Partners, Matrix Partners and General Catalyst Partners.
After its software was released the Company grew considerably, increasing its revenue to $15.6 million by 2010 compared to $255,000 in its first year. Shah invested $500,000 of his own money in the Company in 2006, which he and Halligan used to develop the framework behind the Hubspot platform.
The pair reportedly conceived the concept behind the Company after recognising that, while technology has transformed the way in which people live, make purchases, work and interact with one another, businesses have not adopted new technologies in the same way. Hubspot was founded in 2006 by Brian Halligan and Dharmesh Shah and developed during their time at MIT. The Company also provides integrated applications that help its customers with lead generation and social marketing. Hubspot is a publicly-listed inbound marketing company that develops and markets a cloud-based marketing and sales software platform.
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